Now, there’s a fresh generation of fashionistas who have yet to experience these trends in all of their glory. The Y2K aesthetic is thriving on TikTok, with over 380 million views for the hashtag #Y2KFashion. Move over, Instagram. The current style set has a new social media home. Is...
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Enter “coconut girl,” a made-for-summer aesthetic that took over TikTok in summer 2021. Like many current what’s-old-is-new-again fashion trends such as Juicy Couture tracksuits andlow-rise denim, the trend brings us right back to 2000s style with its flowy skirts and beaded necklaces...
Beyond delivering a catchy summer anthem,Charli XCXhas also sparked afashionrevival for American brand Von Dutch. In fact, on the day of the song’s release, searches for the brand increased by more than 400 percent, according to Google Trends analytics. ...
moves at the speed of light. It’s also very difficult to get ahead of the trends because they don’t seem to follow any cohesive logic. For example, Twilight/Vampire GF aesthetics trended on TikTok in the dead of summer. Girls were really out here wearing long-slee...
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