What if instead of just temporarily dropping their paywall, the WSJ quickly offered 50 percent off deal on an annual subscription? Just going free for a few hours is ultimately a cheap parlor trick — a publicity play with little impact beyond the event, and no particular commitment of resourc...
However, network execs fear that these terms “could allow traditional cable-TV distributors to demand the same deal.” The WSJ report further explains that Apple was hesitant to share details about its planned service with providers—including what the Apple TV navigation ...