A good LinkedIn post follows this framework. 1. Stick to plain text Look, I know that video works really well on LinkedIn, but you need to have a strategy, and you’ve got to be consistent. Otherwise, you won’t get the views. I’ve had great success using plain text posts, so th...
A good one will include a lot of specific detail about how to make the piece great, including a brief explanation of searcher intent, key insights and takeaways, and an article outline. In an ideal world, the content brief also includes one possible headline, a list of keywords and relevan...
Before you write your draft headline, you should have already chosen a topic for your post that addresses a problem that your buyer persona faces. From there, you can create a basic headline, such as a simple “how-to” headline. For example the headline I started with for this particular...
LinkedIn isn’t designed to be a writing portfolio, but you can use it as one. Highlight your best samples by placing them in your Summary section, using the Upload File or Add Link options. You can use the Experience section to list clients and provide links to the writing work you’...
How can I make my LinkedIn profile stand out? To make your LinkedIn profile stand out, include a professional headshot, write a unique and keyword-rich headline, tailor your profile to the target audience, make your summary concise and easy to read, have recommendations, tailor your profile UR...
How can I make my LinkedIn profile stand out? To make your LinkedIn profile stand out, include a professional headshot, write a unique and keyword-rich headline, tailor your profile to the target audience, make your summary concise and easy to read, have recommendations, tailor your profile UR...
It’s time to make a final decision! But don’t worry—after putting this much care into your website header, you’re bound to have a great one! Don’t stop here. Continue to test and refine not only your homepage headline, butall the copy on your site. You may be surprised how ...
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And, when I’m writing the way I want to be writing, the notebook is my process journal, the place in which I ponder how and when to kill grandma and where did I go wrong with the hero’s character development, because he is such a soppy milquetoast (it’s a GREAT word, look ...
Here’s a great question headline from MailChimp: The beauty of question-based titles is that they can be formatted for just about any type of content or industry. For example, here are some sample formats for question-based headlines to get you brainstorming: “How Can I…” “How Often...