brand designdesign-based processmediaSummary Writing an effective brand positioning statement is critical to branding. It should capture the meaning of the brand, and it merits considerable effort in its crafting. This is best approached not as an adjunct to planning or advertising, but as part ...
Establish your unique voice and personal brand Adapt your writing to different purposes and platforms So, whether you’re crafting a blog post, penning your first book, or writing a social media post, understanding writing styles is key. 8 Different Types of Writing Styles to Master in 2024 (...
Bring a little sunshine What-ifs Never-seen-before Utterly, absolutely Right? Energized Writing Style Samples Blog Posts Email Web Copy Social Posts Landing Pages BLACK IS THE NEW BLACK It’s finally gone full circle "Black is the new black." Can we back that statement up?You betcha. ...
Your essay needs a thesis statement Three things to consider before writing your essay: thesis type audience Of these, the most important by far is your thesis, or the crux of what your essay is about. Your thesis, encapsulated in your thesis statement, is the central point you’re trying...
Revise an old piece of writing. This has a two-fold benefit. First, you’ll realize how much you’ve grown since writing that piece, which will give you the confidence to know you’ll improve in the future. Second, if you really add some beef to it, you’ll have a brand new piece...
7. Include a Call to Action A CTA is a statement that tells readers what you want them to do next. Such as buy, subscribe, download, contact, visit, etc. Like this: Calls to action are essential for any business writing that aims to persuade, influence, or motivate your readers to ta...
Purpose of the Statement of Purpose To understand the purpose of the statement of purpose, we need to first understand the structure of the sop. A well-written statement of purpose for UK will address the following aspects: Level of your preparedness in terms of experience and skills for your...
Whether you’re writing your mission statement from scratch or looking to improve its clarity, here are some ways to better communicate your purpose: Hone in on your values Before you can communicate your values, you need to be clear on what they are. Your brand can do mission-driven busine...
When choosing a topic, try to frame your ideas in the format of a thesis statement or research question. A thesis statement is a single sentence that encompasses the central point you’re trying to make, while a research question simply poses a question that your research aims to answer. As...
Gambica's sector head for industrial automation, Nikesh Mistry, uses the example of a pen as an analogy to illustrate the benefits that digitalisation can bring to manufacturing. This month, I would like to bring the idea of digitalisati... ...