Example: Apple’s “There’s an app for that.” Elevator pitch Anelevator pitchis a brief speech (less than 30 seconds, allegorically the time it takes for an elevator to reach your floor) that communicates your business or product’s idea, its benefits and the target audience. It might ...
In the following video, we show an example of how to write a piecewise-defined function given a scenario.How To: Given a piecewise function, write the formula and identify the domain for each interval Identify the intervals where different rules apply. Determine formulas that describe how to ...
Example 3:“For businesses who struggle to understand Google algorithms, our user-friendly content optimization tool makes SEO simple so you can rank in the SERPs.” Use the free value proposition template below for each of these formulas.Free value proposition template Value proposition examples He...
writers use many difficult words, advanced jargon, and industry-speak. Syllable count can help score how hard technical words are to understand.Example: in the sentence “The configuration of molecular structures is fascinating,” other formulas might see a long sentence....
An example from my infoproduct days: we were exploring a bunch of different product ideas and getting a sense for our student’s major pain points. A bunch of them were jumping into Facebook advertising at the time. I had burned over a million dollars on our own Facebook ads and never...
‘The importance of’ section The first section of the main content of your white paper should begin with a title such as ‘The Importance of [The Solution They are Learning]’ or ‘Why are [The Solution] Important.’ An example will be a title like ‘The Importance of Using White Paper...
As an example, Johnston describes a client that he helped with instituting an in-person customer feedback process. “My client’s name is above the door of his company,” explains Johnston. “One time, I accompanied my client on a visit to his client. And it was really awkward. The wo...
Take the idea of writing a book on social media marketing, for example. It’s general enough for your audience to understand, but you need to pitch it from a different perspective.Perhaps your book could be focused on a specific theory on why you should only post to social media on ...
An example from my infoproduct days: we were exploring a bunch of different product ideas and getting a sense for our student’s major pain points. A bunch of them were jumping into Facebook advertising at the time. I had burned over a million dollars on our own Facebook ads and never...
Erica Schneider's headline is a great example of using humor to engage and connect with her audience. “Running on seltzer 🤩” adds a personal and playful touch that makes her profile stand out. It humanizes her and makes her more relatable to potential clients. Erica's use of humor in...