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NVIDIA founder and CEO Jensen Huang unveiled the engine in ademoduring hisCOMPUTEX keynote address, illustrating how clients can work with teams at WPP, the world’s largest marketing services organization, to make large volumes of brand advertising content such as images or...
Our report lays out, in extensive detail, methods and standards for evaluating GHG emissions from advertising that can be used in the creation of a carbon calculator – one for use by the entire industry, not just GroupM. This is, to our knowledge, the first attempt to provide a full and...
Some rival agency groups have toldCampaignprivately they were surprised that Read disclosed the full extent of WPP’s five-year decline in creative agency revenues and suggested it reflected more on WPP than the creative agency sector. “The facts are the facts,” Read said, add...
Whenever you have a need, any of these sites are in a better position to help. If you want to get a fast and quick response, all you need to do is create and post on these websites advertising your product and services that you need or wish to promote. It could be for free or ...
“It will provide a full range of brand experience capabilities across all communications platforms, strengthening the skills and services of both companies for clients.” The decision to name the enlarged business as AKQA Group means the end of the Grey brand—one of the oldest and most historic...
Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands. Recommended articles Related Articles The Future of Agencies Paid Parental Leave Has Long Been an Issue at Agencies. Is the Industry at a Turning Point?
Wavemaker Content does content but not full-on advertising as far as we can see. Wavemaker shares the same South Bank HQ as WPP’s Ogilvy, which is currently undergoing a rather dramatic “re-invention” of its own. One hesitates to wish another merger on the long-suffering Wa...
The AKQA Group will have 6,000 people in more than 50 countries and a blue-chip client roster that includes more than half of the Fortune 500’s top 20. It will provide a full range of brand experience capabilities across all communications platforms, strengthening the ski...
“Through GroupM Nexus and our agency powerhouses Mindshare, Wavemaker, and EssenceMediacom we are building a tech-enabled future, side-by-side with our clients, that is accountable to advertisers’ growth goals and to our vision for an advertising ecosystem that works for everyone.” ...