Are you driving positive behaviour change through innovative strategies, impactful programs, or groundbreaking research? Do you use marketing, communication, or behaviour science to address pressing global challenges? If so, the World Social Marketing Conference (WSMC) 2025 wants to hear from you!
social networksstakeholder communicationThis article summarizes the articles found in this special issue, which were inspired by the 2008 Social Marketing Conference in Brighton, England. This special issue provides readers with an interesting mix of social marketing topics and methods. Both conceptual ...
Social Marketing Manager, The National Social Marketing Centre Judita Kulovec Research Development Associate, National Institute of Public Health Slovenia Prof Thomas Boysen Anker Chair, Social Marketing & Associate Dean of Research, the University of Dundee School of Business Prof. Jeff French iSMA Pr...
has again cited national security concerns to demand that its Chinese parent company sell its stake in the social media company or potentially face a ban. TikTok's CEO Shou Zi Chew was grilled by U.S. lawmakers during a nearly six-hour hearing on Thursday. Also learn about China's stand ...
California residents have the right to request information about third parties to whom the company disclosed certain types of personal data for the latters direct marketing purposes in the previous calendar year. If you are a California resident and would like us to stop such personal data disclosu...
The evolution of holiday marketing and sales strategies Black Friday and Cyber Monday, the largest shopping days of the year in the U.S., have now come and gone. But the buying frenzy isn’t over, as companies are exploring new avenues to make sales. Mark Niu reports from San Francisco....
Social influence has led marketing strategies to align with platforms that promote video content. In 2024, TikTok and social media ranked among the top three leading consumer trends according to marketers surveyed around the globe, making such channels unavoidable for most advertising strategies. The ...
Nevertheless, communication theory, embracing diffusion of innovations and social marketing, can make a significant contribution in improving health status. This paper explores, through an examination of the literature and the experience of a worldwide research and development project, the synthesis of ...
Since Social Media Marketing world is the biggest conference about digital marketing out there, so it generates a huge social media buzz. Let’s have a look at some data from oursocial media monitoring tool. We’ve been closely monitoring the conference official hashtag,#smmw18, along withsmm...
Wouldn't miss it for the world ever again!! This is the place you have to be if you're serious about online marketing. YM Belgium Hands down the best conference… This is hands down the best conference I've even been to (and I've been to many). Networking, next level speeches, or...