Qatar 2022 is arguably the, and executives are faced with a dilemma as pundits and politicians raise concerns over the host country. Yet financially it’s a no-brainer: the potential to get hundreds of millions of eyeballs on a logo or marketing slogan during a troubled time for the global...
The FIFA World Cup has just kicked off in Qatar, and China’s obsession for the sport represents a goal that luxury brands can’t afford to ignore.
(While spoken Arabic differs from country to country, a Modern Standard Arabic will communicate effectively in written form throughout the Middle East. This card can be used in Algeria, Bahrain, Egypt, Iraq, Iran, Jordan, Kuwait, Lebanon, Libya, Mauritania, Oman, Qatar, Saudi Arabia, Tanzania...
which range from a near total reliance on Qatar Airways in the case of Doha (85%) and American Airlines (82%) at Dallas/Fort Worth through to more balanced shares at locations such as Amsterdam (51%) and Singapore with a 35% share....
In the case of Qatar, the FIFA World Cup has inspired investment in green cooling technology and cooling systems for buildings. This could be very interesting for countries with a desert-like climate—thus, not only creating symbolic capital for Qatar, but also leaving a global environmental ...