“So typical is it for indebtedness to accompany the receipt of such things, that a term like ‘much obliged’ has become a synonym for ‘thank you’ not only in the English language but in others as well”. According to Cialdini there is no human society that does not subscribe to the...
both good and bad behaviours and the concept is by no means new. In 1774 Goethe’s publication “The Sorrows of Young Werther” inspired so many people to commit suicide that both book and Werther clothing style were banned. The Werther – effect is now a synonym for media induced ...