word-of-mouth- expressed orally; "a viva-voce report"; "the film had good word-of-mouth publicity" viva-voce spoken- uttered through the medium of speech or characterized by speech; sometimes used in combination; "a spoken message"; "the spoken language"; "a soft-spoken person"; "sharp...
The meaning of WORD is a speech sound or series of speech sounds that symbolizes and communicates a meaning usually without being divisible into smaller units capable of independent use. How to use word in a sentence. What makes a word a real word?
In this article, the effect of word-of-mouth (WOM) communications on product judgments is investigated. Additionally, the moderating influence of several situational, personal, and source characteristics are studied in three experiments. These investigations show that WOM influences short-term and long...
In this article, the effect of word-of-mouth (WOM) communications on product judgments is investigated. Additionally, the moderating influence of several situational, personal, and source characteristics are studied in three experiments. These investigations show that WOM influences short-term and long...
Of particular note, we also find that (a) the NYOP does not benefit from frequently changing the threshold price in an attempt to hinder consumer learning of the bid-acceptance price level; (b) increased “word-of-mouth” transmission of information about its undisclosed threshold price does ...
Based on our experience in the referral marketing space, these are the seven best ways to create reliable word-of-mouth for your business. 1. Deliver an above-and-beyond experience Before you can drive reliable word of mouth from your customers and other fans, you need to create a reason ...
word：英 [wɜːd] 美 [wɜːrd]n.单词；词；字；说的话；话语；言语；诺言；许诺；保证 v.措辞；用词 int.（表示接受或同意别人刚说的话）就是，说得对 用法：1、by word of mouth口头上；经口述 The news spread by word of mouth.这消息是口头传开的。2、...
The term word of mouth explains the way in which experiences are transferred between people. The reason that word of mouth is so... Learn more about this topic: Marketing Management | Overview & Functions from Chapter 3/ Lesson 7 29K ...
In the Information Age, social networks play an important role in spreading the word of mouth communication among consumers. The question is whether word of mouth may also interfere with affective commitment of the client in relation to a brand or product, as well as their purchasing choice. Th...
Truly, the main marketing driver behind Ahrefs’ growth is the long-term compounding effect of WoMM combined with SEO and content marketing. And this brings us to the tips. Five tried and tested tips for word-of-mouth marketing Everything listed here is what has worked for us. You’ll gen...