When people have been through a negative experience, they tend to use the word "you" rather than "I" when talking about it, researchers have found. The study, by researchers based at the University of Michigan, conducted nine experiments with nearly 2,500 to understand the meaning behind ...
I.阅读理解AWhen people have been through a negativeexperience, they tend to use the word “you” ratherthan “I” when talking about it, researchers havefound. The study, by researchers based at theUniversity of Michigan, conducted nine experimentswith nearly 2,500 people to understand the mea...
Results indicated that, when compared to positive WOM, negative WOM is more emotional in nature, is associated with dissatisfaction and is almost twice as likely to influence the receiver's opinion of the firm. In addition, consumers who have had a negative experience with a firm are more ...
Which is more powerful: Negative word of mouth marketing or positive word of mouth marketing? The bottom line is that you need to keep an eye out for negative word of mouth momentum that might hurt your reputation and destroy your sales.
"When people use "you" to make meaning fromnegative experiences, it allows them to 'normalize' the experience and reflect on it from a distance," said Orvell. For example, "you win some, you lose some" would indicate that a person has failed in a situation, but by using the word 'yo...
What matters is how our emotions are balanced-how much of each type of emotion,positive or negative,we experience.Negative emotions warn us of threats or challenges that we may need to deal with.For example,fear can alert us to possible danger.(32)___.Angry feelings warn us that someone ...
Chapter 2 Some Basic Concepts and Word Meanings913 Chapter2 SomeBasicConceptsandWordMeanings I.SomeBasicConcepts Revision Whatisword?aminimalfreeformofalanguagethathasagivensoundandmeaningandsyntacticfunction.I.SomeBasicConcepts i.Morpheme（词素，形位）1.Definition:(morphe:theGreekwordfor“form”,-eme:“...
Word-of-mouth (WOM) output decays rapidly after product experience and then flattens. There is substantial variation by category. The decay rates of positive and negative word of mouth (PWOM, NWOM) are much the same, indicating that ratio measures of the volumes of PWOM to NWOM will be...
Also, the results showed that the positive WOM information such as prudent service, time saving/consideration for customer's position, excellent beauty and response skill and rational price had influence on the visiting intention in case of female college students. The negative WOM information like ...
What matters is how our emotions are balanced-how much of each type of emotion,positive or negative,we experience. Negative emotions warn us of threats or challenges that we may need to deal with.For example,fear can alert us to possible danger.(32)C.Angry feelings warn us that someone is...