As a result, the company focused its branding around this buzzworthy portion of its business model, and then blitzed the media with its message, generating tons of news coverage and hundreds of thousands of backlinks. While TOMS opted to build its business model around something it could make ...
Every time I see a Facebook status, Instagram image or tweet from a friend gushing about the amazing relationship they have with their father, it feels like a kick in the teeth. I spend all my time in the shops or town with my eyes firmly trained to the pavement so I won’t be bom...
like Fruit, Boy's Names, In the House, etc. But before you start that, it's time to create your own monster, which isn't as exciting as it sounds. At least not for adults. You can choose four different colors -- red, blue, green...
Offer PR and marketing support to Terry Green’s clients as part of her team. Extensive book marketing, media outreach, Facebook Ads, etc. Marketing includes pitching the media, writing media kits, securing book reviews, writing copy for websites and landing pages, and so much more. Also, ...