In an effort to reduce some $50 million a year in trolley collection and replacement costs, retailer Woolworths has launched a mobile application that allows people to report a lost trolley, including its location via GPS.
It is socially aware and has taken the help of its mobile app, official website, Facebook page, Twitter account, and YouTube to create a niche place for itself via positive marketing. In 1987, a very successful company launched the Fresh Food People campaign, and its success continued till...