However, an empirical analysis of 'Fashiontrak' data compiled by Taylor Nelson Sofres plc using the Dirichlet model highlights regular and predictable patterns of consumer behaviour; there appears to be little difference between how shoppers frequent womenswear retailers and how they buy fast-moving ...
Katie Smith, senior analyst at retail analytics firm, Edited, believes larger men have been left out of the equation when it comes to selling online: Many retailers are getting in on the womenswear game by finding niches in [plus-size] womenswear…So why are we forgetting larger men? It’s...
Fashion retailers should address the needs of the customers before introducing the sub-brands and entertain their customers with a new brand, which should ... A Santi 被引量: 0发表: 2007年 M&S nets Asda fashion queen to revive failing womenswear; Optimism that fortunes can be reversed Fashion...
Though strong branding and a distinctive product range are often identified as important factors for companies' economic success, many UK womenswear retailers offer surprisingly similar products. The author argues that product sameness amongst many high street womenswear retailers in the UK is a ...