More interestingly, the interaction effect between prior brand reputation and nonprofit familiarity on WOM communication is confirmed, meaning that for a company with a negative reputation, an alliance with a familiar cause brand or high fit cause brand is important to enhance consumers' intention of...
testing the influence of website characteristics on costumer's WOM intention.Though using theoretical model,collecting and analyzing survey date,the results indicate that usefulness of content,social interaction and leisure and entertainment will help promote customer's WOM intention through enhancing ...
INTENTIONEXPERIMENTAL designIn today's digital era, electronic word-of-mouth (e-WOM) is an important communication tool positively or negatively affecting consumer behavior; however, it also poses challenges to firms since they cannot control its creation and dissemination. Brand love,...
The novelty of the study consists in applying eWOM communications and Technology Acceptance Model (TAM) in the context of online communities to explain user's intention toward innovative product / service. Our findings indicated that eWO... FM Tseng,FY Hsu 被引量: 10发表: 2010年 Study on the...
The purpose of this paper is to examine the role of e-WOM in mediating the influence of the marketing mix and destination image on the intention of tourists to re-visit destinations. The primary data was derived from 190 tourist respondents and collected by means of questionnaires distributed ...
(1:26-2:21) ; (3:21-4:28) ; (6:43-7:13) ; (10:13-10:57) ; (13:39-14:29) ; (17:29-18:17)I think to haven't violated with this video any of our rules! If so, please delete! It wasn't my intention! Offline...
9. In the part of empirical analysis, our objective is to clarify the determinants of Re-diffusion intention of Online WOM. 在实证部分,我们要研究的是网络口碑再传播意愿的影响因素。 www.fabiao.net 10. Marketing experts have long recognised the importance of both positive and negative word of mou...
The purpose of this paper is to examine the role of e-WOM in mediating the influence of the marketing mix and destination image on the intention of tourists to re-visit destinations. The primary data was derived from 190 tourist respondents and collected by means of questionnaires distributed ...
Ko, M-H. Li, "Examining the factors that affect tourists' satisfaction, loyalty, WOM and intention to return using SEM: Evidence from Jordan". International Journal of Leisure and Tourism Marketing, Vol. 3, No. 2, 2012, 179-197.
The possibility or intention of a customer to promote the company is typically the closest most businesses get to calculating the value of a consumers WOM referral power (Kumar et al., 2023). Behavioural intention is known to be unreliable predictors of actual behaviour (Agag and Eid, 2020, ...