First of all, the older generation, especially highly skilled workers, is still irreplaceable for jobs that require extensive skills and expertise. Without them, it is highly possible that work quality and efficiency will be seriously affected. In addition, these senior citizens play a significant r...
“Diageo’s East African business continues to go from strength to strength and is expanding its reach at pace. In addition, a resilient and adaptive approach by the business through the Covid-19 pandemic combined with vibrant e-commerce growth has cemented Diageo’s belief that this is an ap...
I work for a ghastly company but at least the pay is great,” is not the kind of narrative that people like to fall asleep to. Thomas Roulet of Cambridge University’s Judge Business School points out in “The Power
Wherever you join us, you'll help drive Spirit of Progress— our ambitious 10-year action plan for creating a more inclusive and sustainable world. Collaborating with people around the globe, you'll innovate and push boundaries to help us reach our Spirit of Progress targets. Your work will ...
The 50 women selected will take part in an eight-day training programme, the first week of which will get them up to speed on the latest creative and tech developments. During the second week they will work on briefs for Diageo brands Baileys and Guinness, before enrolling on a four-day ...
Laing is just one of a growing number of women working in the creation of whisky in Scotland, who today account for a sizeable chunk of the industry’s total workforce, in roles from distillers and blenders through to marketers and brand ambassadors. More than half of Diageo’s blenders ar...
We've set bold goals as part of our Spirit of Progress action plan — a 10-year plan for creating a more inclusive and sustainable world. And whatever role you may have at Diageo, you’ll play an essential role in helping us achieve them. Because to create a future that we can all ...
Fermin Hidalgo from Bodegas Hidalgo la Gitana told me on my visit earlier this year that seasoning casks is now big business for them. Diageo does things a little differently. “We’ve got our own bodega in Scotland,” says Colville. “It’s a shed in the Central Belt. We buy in bulk...
Diageo, IBM, Nike, and the White House. He is the winner of the Silver Anvil Award from the Public Relations Society of America for his work with Netflix. He is credited with spotting the rise of Donald Trump, the fall of Second Life, and the disruption of CPG by Alice Waters and th...
Then it called in M&C Saatchi to sort out the ad campaign, and a design consultancy, Corporate Edge, to work on the branding. Now, the IR's marketing director, Ian Schoolar, has announced a whole new "communications strategy" that will emphasise how the Revenue isn't there just for ...