In addition to the usual questions about customer satisfaction, Looka included an extra one that invites them to collaborate on a case study based on their experience. Try to: Keep track of your biggest fans; T
It could be as simple as chiming in on seasonal trends like Dell does by commenting on Starbucks’ Fall flavors. CEOs and public figures You should also monitor mentions of public figures or spokespeople for your brand or a specific campaign. Make sure you’re monitoring conversations around ...
Starbucks announced yesterday an expansion of its Starbucks Delivers service, bringing it to the U.S. The company expects to expand the service to a quarter of its corporate-operated locations by early next year. It’s had Starbucks Delivers in China, working with ecommerce giant Al...
Starbucks: Leveraging Loyal Customer Base Starbucks exemplifies leveraging a loyal customer base to transform them into brand advocates. The company uses various strategies to create a sense of belonging and community among its customers. Reward Programs: Starbucks' loyalty program, Starbucks Rewards, enc...
Starbucks follows suit – it announced plans to phase out straws across its entire global operation by 2020 (straws are currently in 50% of its cold drinks). The switch will eliminate one billion straws per year. Best practice How to … be more human at work being smart isn't eno...
Coffee Tourism in Costa Rica Coffee tourism is a highlight for visitors. Guided tours at Hacienda Alsacia (Starbucks’ farm), La Minita in Tarrazú, or family-run farms in the Central Valley offer insights into cultivation, harvesting, and processing. Many include tastings, chocolate-making, or...
No need for that extra Starbucks gift card… Unless you want to surprise them with one after they’ve completed the survey. If that’s the case, they’ll sure be delighted to receive one ;-). Perfect for these industries:Technology & High Tech (esp. SaaS), Education, Internet Marketing...
Besides, at Starbucks you can reward your interviewees with a muffin or a cup of coffee and increase your chances to steal a few precious minutes of their time. Testing a design with your office colleagues will work too. In this case, you can quickly test your idea literally in a ...
Amazon cost structure case study When we look at the overallAmazon business modelit’s important to understand a couple of things in order to frame its cost structure: The Amazonrevenue model. And Amazon’s capital expenditure. When it comes to Amazon, in particular, understanding its cost stru...
This post has languished in my drafts folder for months, and even now I am hesitant about publishing it. But I’ll come clean while I still have the courage: I didn’t love Egypt. This is hard for me to write because I don’t want to offend anybody with my views, and in the ba...