People often complain that commercials in broadcasts sound louder than the main programme material. This article describes why such effects occur, and describes an experiment quantifying the effect of the fast-acting compression that is often used in broadcasting. It is shown that a loudness model ...
We developed a silica gel, however we are quite different from the other silica gel litters on the market. We tried to do a few things. Cats want a natural product and this is a mineral and so we tried to keep it as natural as possible. Many of the silicas that are available on th...
Some radio and TV commercials included subliminal messages, but many networks and professional associations banned them. In 1974, the FCC banned the use of subliminal advertising. But did the messages work? Turns out, Vicary actually lied about the results of his study. Subsequent studies, ...
Consumers now fast-forward through commercials, have ad blockers on their computers and are more likely than ever to opt for commercial-free streaming services over live TV. It may be time for your business to change directions and look to experiential marketing, a method that focuses on ...
feelings why are you running from the police? because the money is not mine why are you doing this to the baby? because she bit me why are you drinking like at the end of the day ? because Trista dumped me why is your dog barking at cats?because that's their nature Why...
However, TV regulations stated toy commercials had to focus on the toys and could only include up to 10 seconds of animation so as not to mislead kids into thinking the toys could do more than they did. Hasbro circumvented this problem by focusing on the story, not the product: It comple...
Everyone reading this article has probably seen thousands of TV commercials promoting immediate relief from arthritis pain by taking the right brand of aspirin, ibuprofen, acetaminophen, or naproxen. If an arthritis sufferer takesanyof these pain relievers on a consistent basis (at dosesapprovedby th...
TV viewers most often react to commercials by changing the channel as soon as they hear a commercial break coming. The result is time, money, and resources wasted. What's more, brands that only positively present themselves aren’t trusted (but it is unlikely they would say negative things ...
The last time Hollywood actors went on strike was in 2000 in a six-month dispute over their commercials contract. The US actors' union successfully defended the "pay-for-play" TV advert payment formula, by which performers are paid residuals for the number of times...
As music technology evolved over the years, from records to cassette tapes to CDs, three minutes didn’t fall out of fashion as the de facto estimate for pop songs. According to Classic FM, this is partly because radio stations could fit more commercials into a program if the songs stayed ...