You have no email strategy. That’s right. Your email marketing isn’t working because you have no email strategy. Here’s what I mean by strategy. What is the point of your email marketing? What specific marketing goal are you trying to achieve with email? What do you need to do to...
This kind of traditional marketing has become unappealing and untrustworthy.With 2 in 10 consumers stating they don’t like online ads, it can be complicated to reach shoppers with traditional marketing.This is where a customer-centric strategy works a bit differently....
A marketing strategy helps a company effectively use its resources to deliver a sales message to a target audience. A marketing strategy takes time and market research information to create. Understanding why a marketing strategy is important will help y
Every organization should be data-driven. And more businesses are starting to warm up to this. According toThe 2023 State of Social Media Report, over half of marketing leaders say that social media data and insights consistently inform their company’s business strategy. There has simply never ...
We’ve delved into the various reasons that marketing campaigns don’t achieve their intended impact. To sidestep these common errors, it’s wise to engage with a professional marketing consultant. They can offer the expertise and insight needed to tailor a strategy that resonates with your audie...
So, when you’re working on your company’s B2B marketing strategy, sales collateral should be a part of it. After all, you want your customers to establish trust, right? But What Exactly is Sales Collateral? Many make the mistake of assuming that sales collateral boils down to a Yelp re...
For example, it would be “OK” for a ‘printer’ company to use a strategy like this: “Increase market penetration in the North America SOHO segment by 20% through improvements in product usability, partner marketing, and customer relationship management.”...
In my new book, Exponential, I look at how brands can grow dramatically when they stop interrupting consumers.
A content marketing strategy is important investment in sustainable growth. Get started with these strategies and examples of best practices.
business. For example, if your business isn’t currently pay the bills, it’s better to focus more energy on sales than blogging. But that doesn’t mean you don’t need a content strategy. Youdo.Especially if the only question you have iswill anyone pay me money for this thing I want...