Another reason TikTok is so addictive is because of “random reinforcement” or “unpredictable rewards.” This is when your brain anticipates a reward, and when you get one, it releases the pleasure-chemical dopamine. Random reinforcement is the underlying factor of many addictive behaviors, such...
On their most successful day, Made By Mitchell made $1 million dollars on TikTok, thanks to a 12 hour stream that almost 600,000 viewers tuned into and one product being sold every second, a representative from TikTok Shop told Mashable. Launching in 2020, most of the business' growth has...
Before TikTok, attempts at joining this online community hadn't been as successful. "I was just trying to find any sense of community, trying to find other people who enjoyed the same things as me, but I wasn't finding them, and I was too afraid to go look for that in my real ...
Why is the Adult Swim TikTok trend so popular? There are two aspects to consider with the Adult Swim trend, the emotion behind the trend and the execution of the trend itself. In terms of emotion, the Adult Swim bumps are extremely popular and have an almost nostalgic sentiment attached to...
TikTok isn't going anywhere anytime soon. While companies like Facebook have tried torecreate the app, they haven't been nearly as successful. With TikTok's growth and lack of competition, we highly recommend keeping this app on your radar -- even ...
The latest obsession on TikTok is the "Winter Arc" challenge, which sees young people get ahead of their New Year's Resolutions.
when dipping our toe into the waters of the unknown seems scary, the most successful marketers know that taking a proactive approach to marketing will help them toreach digital marketing objectives more effectively. So let’s dive into the reasons whyTikTok should be prioritized for your business...
Emotions are a big part of what makes content successful on social media, and TikTok is no exception. Many people who click on ads do so because it tugs at a specific feeling. When sharing your product’s benefits, consider targeting that versus the logic of why it makes sense to buy fr...
Build the Ultimate TikTok Strategy Putting creator content at the center of your advertising campaigns is important—but it's not the only best practice you need to embrace. The most successful brands on the platform also: Prioritize entertainment over the hard sell Develop content for specific...
TikTok's short-form video format lends itself to entertainment and comedy. However, it is increasingly used for infotainment.Influencers who gain a steady audienceon TikTok offer snippets of advice and tips along with self-promotion. Beauty, fashion,personal finance and budgeting, and cooking are ...