, in addition to the audience reached by a brand’s linear TV campaign. While there are other ways for advertisers to gain incremental reach from their linear TV campaigns, such as using online video, social ordisplay ads, the focus of this discussion is between linear TV and OTT video....
This research into how consumers define and value quality time shows that video content moments, like pre-roll advertising, are particularly valuable for brand connections. Benefits of pre-roll ads There are many benefits of pre-, mid-, and post-roll ads, including enhanced brand recall, ...
Even as heobsesses over the Heat, in this or any other year, part of Riley's mind is never far from his estate on the Pacific in Malibu. Sometimes he checks the live security cameras just to feel close to the place. He and Chris spend about a month there at the end of every off...
When Adam was on the show, I asked him, “What’s the point of the airport ads? Who doesn’t know about AWS?” And his answer basically tracked with what you’re saying. There are still a lot of customers who we need to get thinking about moving to the cloud,...
That Elden Ring Film Leak May Have Some Truth to it After All 5/9/2025 by Rouvin Quirimit Thumb Wars Tina Fey reveals her TikTok obsession (and why you shouldn't try to follow her) 5/9/2025 by Matt Moore Last Night On Gabby’s Dollhouse: The Movie Trailer and Poster Debut ...
There are two reasons for this. One, ads make money. PricewaterhouseCoopers recently projected that by 2028, ads will make up 28% of streaming revenue (h/t Variety). But the other reason is it allows these companies to hike their prices — which for the record, they have...
The AI revolution is upon us, and savvy investors stand to make a fortune. But with so many choices, how do you find the hidden gem – the company poised for explosive growth? That’s where our expertise comes in. We’ve got the answer, but there’s ...
Contextually Relevant Video Ads Receive Higher Engagement and Purchase Intent If a video advertisement is relevant to the video the viewer is watching, they are more likely to watch the ad to completion. There is increasingly more data proving out the power and effectiveness of a contextually rel...
That's why YouTube Premium is a must for me; that way, I can watch videos wherever I go without worrying about expensive fees. This is especially crucial when I travel by plane, as there's usually no mobile data connection in the air, and getting in-flight Wi-Fi is way out of my...
Instagram is mobile-focused, but ExpressVPN’s wide compatibility means you can use it on most devices. A single subscription coversup to 8 devices simultaneously. There’s a 30-day money-back guarantee attached, which means you can try out the VPN risk-free. ...