A logo is a visual representation of your brand. It’s typically a combination of symbols, colors, and typography that conveys your brand’s essence in a simple and memorable way. The purpose of a logo is to give your business an identity that people can easily recognize and associate with...
It is an essential part of any successful marketing campaign, as it helps to differentiate your brand from the competition and create brand recognition. What’s a good brand design example? Nike is one of the world’s most recognizable brands. Its swoosh is the business’s logo mark, but...
Successful businesses often share a common trait: they have unique, simple, smart company logos. As we wrote previously: The most important job of a logo is to help customers and customer prospects identify your company. That’s why the best logos are simple and memorable. Just think about ...
Finally, the last step is going over your statement after implementation and seeing if it’s successful. Take a look at the four following areas of your branding and see if your status has improved: Visibility:Does your audience identify your products or brand better than they used to? Listen...
Learn how Nike's outstanding marketing made it a leader in branding, innovation, and engaging consumers, setting the benchmark for excellence in the athletic industry.
“Maybe I don’t even need a logo at all,” a little voice is whispering in the back of your mind. Don’t listen to that voice; he couldn’t be more wrong. Having a logo is an integral part of making your brand a successful one – right up there with having high-quality products...
Nike’s swoosh is also unique, and instantly recognizable no matter where you see it. This logo has played a huge part in the company’s success and continues to help Nike grow its brand worldwide. 4. Apple Another company, that surely needs no introduction, is Apple. If you want an ...
descriptive logo, the authors cited the Burger King logo, which includes the word "burger" and the top and bottom halves of a hamburger bun. By contrast, the Golden Arches logo long used by McDonald's is a nondescriptive logo (although a highly successful one in terms of worldwide ...
Co-branding multiplies your brand's audience with the audience of another respected brand. So, you add reach with your partner's customers and followers, and they add reach with your fans.And, a co-branding partnership is more than the sum of its parts. Your collaboration can help both ...
If the engagement is limited to products/services, you won’t be able to offer an immersive brand experience or become a more significant part of their life. Take Starbucks, for example. Of course, a cup of Starbucks Frappuccino is a great way to start your day, but so is coffee from ...