A key element of culture marketing is creativity and storytelling. In our survey, 62% of respondents are looking for the creation of more original content, and 73% appreciate advertising that entertains them.7
Micki:I mean I feel like, through fitness and sport, I really came into my own as a complete human. I think we underestimate how important our relationship with our body is to fulfilling our potential in other areas. So I wanted to share that experience with other people. You know the ...
Why did you think it was important just to focus on the roller derby community even though the products that you have to offer, the leggings at the time could have been applied to any other sport? Micki: Well I wanted to make sure that we got them, I mean the first part is really ...
This essay was inspired by an article in the October 2021 issue ofScientific Americanabout reading as therapy. It opened with the words, “Parents, teachers, and caregivers have long sworn by the magic of storytelling to calm and soothe kids.” Story (you can hear the capital “S” can’t...
Video marketing has proven to be exceptionally effective in reaching and engaging millennials. This generation is heavily reliant on visual content and prefers consuming information in a quick, digestible format, especially on social media apps and smartphones. Incorporating authentic storytelling from crea...
The same group is behind the Macq01 Hotel , a converted warehouse on Franklin Wharf in Hobart. The rooms have neat, contemporary terraces overlooking the harbour and mountains and a storytelling theme throughout. History – colourful, tough, vivid – is everywhere in Hobart: the 19th century ...
and IB English exams. It’s crucial to allow students the freedom to choose books that interest them while gently encouraging them to challenge themselves. Our librarian is an expert at guiding students who love comics toward chapter books that retain some of the appeal of graphic storytelling. ...
One of the things you’ve also mentioned is storytelling and the power of storytelling. And I think it’s been mentioned on this show before, or I’ve heard it from someone else, that a huge part of HR’s job is actually marketing. It’s selling, it’s promoting, it’s getting buy...
But remember, data-driven marketing is about informing creativity with cold, complex numbers, not replacing it. The most successful marketers will be able to merge the power of data-driven insights with creative storytelling. Only those businesses that can convert this data into actionable insights ...
Storytelling is an essential part ofbrand recognitionbecause it taps into the most effective memory mechanisms in the human brain. Research shows that people can recall only 5-10% of statistical information. But when they hear a story,they remember65-70% of it. ...