The Pew Research Center is a fascinating trove of quantitative data, but it also offers qualitative data in the form of survey analysis. If you’re studying how internet use among teenagers changed as smartphones became ubiquitous, for instance, you’ll find quantitative data on the Pew Research...
qualitative researcharchivere‐analysisA driving force behind the establishment of a qualitative data archive in the United Kingdom has been the oral historian, Paul Thompson. He has complained that there is a `strange silence' among qualitative sociologists on re-analysis, and that many have been...
ideation, creation, and validation. Qualitative user research can benefit all stages of the product design process. Still, it is especially valuable at the beginning of the design process (exploration, ideation, and creation) because it can help you focus on your users and understand what is val...
SMS: Getting hold of customer telephone details can be harder than finding an email address or social media handle, but SMS is also a valid way of delivering a customer survey. Character count restrictions can be difficult to navigate, but this method delivers surveys more directly to the custo...
Our ATLAS.ti licensing model is flexible and allows you to utilize your ATLAS.ti licenses effectively. ATLAS.ti licenses are “per-seat licenses”. This means that only active users working with ATLAS.ti at any given moment count as active users and occupy a seat. Share multi-user licenses...
“Customer centricity is all about listening to customers carefully, and every B2B company should collect both qualitative and quantitative data. Bringing together direct feedback from Survicate surveys, while looking at what happened before a customer wrote it, gives you unique and detailed insights ...
Gather Customer Data Once you’ve mapped out the journey, the next step is to gather as much relevant customer data as possible. This data is the foundation of your timeline and should reflect every significant interaction or transaction the customer has had with your business. ...
“I would like to see reduction in terms of money, but I think the quality aspects of supporting people in their lives and their recovery journey is a really valid way to show that that investment’s been worthwhile. Participant 10. ...
GetFeedback is an enterprise-oriented tool. If you're a small startup with a limited budget and surveying needs, you should look for another tool. Hotjar Hotjar is a popular tool that connects numerical data with qualitative customer feedback. Hotjar's flagship feature is a heatmap that...
While most companies would have been satisfied, the team decided to take a deeper plunge into the data to try to model both rebooking rates, and the likelihood of referral. The reason *why *you have metrics in the first place is so that you can find where you’re winning with your cust...