Being able to continually drive new business is crucial to the long-term success of your company. To keep growing, it’s important to continue creating opportunities to gain new customers—even for companies with a large audience of repeat customers. After all,every loyal customer or repeat purc...
And its PPC model allows businesses to easily tailor campaigns, allowing brands to focus on specific keywords to help reach relevant audiences. What is the difference between SEO and SEM? You’ve probably heard of search engine optimisation (SEO). It’s an important marketing strategy that can ...
We’ve created this post to convince you that SEO really is important. Below, we’ll cover 31 of the biggest business benefits SEO has to offer. Why is SEO important? Any business with a website wants to drive more traffic to it. After all, the more traffic you get, the greater your...
Paid marketing, whether pay-per-click (PPC), paid social, or retargeting, is effective in any marketing mix, including inbound marketing. As part of your inbound marketing strategy, paid marketing is instant, fully trackable, and lets you rise above the clutter on social channels and search ...
" Remember, Google's clients are not those of us who are creating these brands. It is the people utilizing the search. So it becomes really important for us to focus and ensure that the experience and needs of each of our users are taken care of. " ...
When A Low CTR Is OK Since CTR is so important, should you optimize all of your ads for CTR, and forget about other metrics, like conversion rate? Absolutely not! Success in PPC is not about Ad Rank and CTR. I could write an ad that says “Free iPhones!” that would get a great...
Who agrees with me that acquiring new customers is expensive? I bet many of you. We need to invest in PPC campaigns, social media, sometimes offline advertising or trade shows, etc. Not to even count costs like developing and maintaining a great website. But here’s something to cheer you...
1. Pay-Per-Click (PPC) Advertising PPC advertising is a key example of where publishers should be monitoring CTR. When running PPC ads, the CTR affects multiple dimensions of the campaign. When PPC ads run, whenever a user types the relevant keyword into a search engine, the PPC ad will...
Setting (and eventually achieving) the right goals is one of the most important things you can do as an SEO. We even have a handy Whiteboard Friday all about how to set smart, measurable goals for your clients! Watch the Whiteboard Friday ...
Marketing is important for businesses as it helps create awareness, generate sales, build brand reputation, understand customer preferences and adapt to changing market dynamics. What is marketing management in business? Marketing management in business involves strategising and executing marketing efforts ...