THX badges were initially found only on high-end equipment, and the prohibitive cost was a turn-off for budget-minded buyers. Plus, many receivers sounded great without THX’s processing. To this day, “Is THX worth it?” remains one of the more commonly asked questions in A...
I can’t read that line and not interpret it as saying, “Whatever the new measurement standard is, it better calculate someone watching the actual Super Bowl as being worth more than someone watching a clip from the Super Bowl.” Put another way. It better not count a TV impression or ...