Unlike the shorter elevator speech or hallway pitch, the formal pitch is intended not merely to pique the hearer’s interest in the book, but to convey that the writer is one heck of a storyteller, whether the book is fiction or nonfiction. In case that’s too subtle for anyone, I shal...
“It’s got wiener in it, which is another word for frankfurter,” she reportedly reasoned. At first Galardi and just about everyone else thought it was a terrible idea – it was foreign and hard to pronounce, they thought. But Galardi thought it was just unusual e...