When you’re faced with non-performing ads, you need to ask yourself: Am I are targeting correctly, are my ads relevant, are they attracting attention or are they even being seen at all? Here are the top reasons why your Facebook ads are not performing and how you can fix them. ...
Facebook's utilisation of machine learning and artificial intelligence (AI) can often identify profitable targets more quickly and more effectively than can human campaign managers. However, there is still much that marketers may do to ensure optimal placement and delivery when it comes to their ...
So, I allocate a budget for Facebook Ads for this purpose. The budget is limited since there is no direct ROI in most cases. This ensures that my ad spend is justified. I aim to match this ad spend with what I spend on content. If I write the article myself, I’ll work out wha...
Facebook has solved for the age-old view, “half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It has become adept at delivering ads to users who have a high chance to engage with them. With the global rollout of OFA, it is clear that ...
The Term “Facebook Messenger Ads” describes two different types of ad features; one is an objective, and the second is a placement. Both can be exceptionally valuable, especially when used and optimized correctly. In this post, we’re going to go over why you should be using Facebook’...
Note: To be clear, when we're referring to running ads on Facebook, we're not talking about using the Boost button. We're talking about going to business.facebook.com to create highly targeted ads from scratch. This is an important distinction!
Have you tried Facebook Ads and think that they don’t work for you? You may not have split test your Facebook Ads to get your best results. You may have heard the term Split Testing but not known exactly how to set it up. My favorite technique is to test the demographics first. ...
All you have to do is log on to Facebook Ads Manager, set up your targeting andtheamount you are willing to pay, and launch your campaign. Facebook has a wealth of information about its users. You can target people by interests, demographics, online behaviours, major life events like eng...
With this in mind, being present and running ads on Facebook should be part of any brand’ssocial media marketing strategy. This is especially sincerecent dataalso shows that ad clicking is one of the top uses of Facebook. The average Facebook user clicks on 12 Facebook ads every month....
Discover the reasons behind Facebook ads not converting and how to fix them to drive higher conversions