Estimates indicate that as many as60billionspam emailswill be sent every day between 2019 and 2023. Obviously, users don’t appreciate that flood of spam. However, this is also a major problem for email marketers. Up to20 percent of emailswill never make it to the recipient’s inbox, prev...
Pre-send spam testing allows you to check if your email will make it to a recipient’s inbox, or if it’s likely to be flagged as spam. Use spam checker apps like Mail Tester, SendForensics, or MailGenius to examine the “spamminess” of your emails. Mostemail spam checkers...
Why are my emails going to spam? As a small business owner, your email marketing efforts can be seriously affected if your marketing emails end up in people's spam folders. Understanding how spam filters andfirewallswork is an essential part of making sure your emails end up in people's in...
Sender reputation plays a big role in whether your emails make it to the inbox or get flagged as spam. With tools like Mailgun’s reputation monitoring, you can spot and fix issues before they become a problem. Verifying email addresses is another simple way to keep your list clean and re...
If your emails aren’t getting enough open or read rates, you’re suffering from the classic low engagement syndrome. Unfortunately, this increases the chances of your messages being inaccurately flagged as spam. Solution: Let's talk about email engagement before I delve into the topic. ...
with the DNS record. When you send an email, the receiving service checks the SPF record of the sending domain to ensure the email comes from an authorized IP address. If the email originates from an IP address not listed in the SPF record, it may get flagged as spam or rejected ...
Avoid sending email attachments. Emails with attachments often trigger spam filters, are perceived as suspicious by recipients, and can increase the size of your email, making it more likely to be flagged as spam. Optimize your images to take up less file space, and add alt-text to all phot...
If you historically have low open or bounce rates, your emails are much more likely to be flagged as spam. The moreemail engagement you receive from recipients, the more likely you are to reach their inbox. A key tip for avoiding this is to avoid sending emails to the same addresses that...
Whatever the case, if your emails are continuously going unopened by people on your list, then you’re at risk of being flagged as spam. It’s a good idea to send a check-in email to your subscribers every now and then. This way, you can confirm if they’re still interested in your...
Tarnished brand reputation:Being flagged as a spammer severely damages your reputation and credibility. Recipients perceive unsolicited emails as unethical, making them less inclined to do business with you. Additionally, if you regularly send out email marketing campaigns in bulk, you should also know...