Hannah McDonald, Content Production Lead, NP Digital, explains: “If they aren’t already, marketers will soon be able to use AI to create audience lists with more data and details than ever before. Since AI can sort massive amounts of data in a fraction of the time, we can get down...
A perfect example of with-app-promotion is McDonald’s, where they have created an app for every Mc-country specifically. The restaurant’s location, menus and contests can be easily found once you open an it on your mobile device. Seems like Mcdonald’s owners know something about market...