The first step of the verbal identity process is to select a compelling brand identity statement. While many business owners would say, “Our products are of high quality”, “we offer the most advanced technology”, or “Our company has a strong ethical foundation”, there is no single sent...
who is doing just that. Ms. Williams left the corporate world after 15 years working in tech leadership positions for Microsoft, Xerox and others, recently graduating with an executive MBA from Northwestern University’s Kellogg School of Management. Instead of continuing her pursuit up the corporat...
While I was a professor at the Kellogg School of Management, Gerald taught cutting-edge innovation techniques to my students (and later to his own), He is a gifted teacher, insightful expert, and skilled facilitator--I highly recommend his services. —Rob Kozinets, Northwestern University Profes...
–Meghan Busse, Kellogg School of Management, Northwestern University: “A true broadening of the ob}ectives of firms would improve the well-being of workers. But it remains to be seen how many of the CEOs who signed the statement are truly committed to making suc...
“With all the hype about AI and machine learning, for example, we now offer a program calledMBAithat focuses on how AI is used in marketing, operations, finance, and the ethical deployment of AI from an organizational perspective,” says Greg Hanifee, associate dean of the K...