💡Key takeaway:Navigational intent is about guiding users directly to your website or platform. For SEO, it’s essential to ensure that branded keywords are well-optimized and lead to the correct destination, whether it’s a homepage, login page, or specific service. Mixed search intent Mixed...
Note:When you are analyzing the impact of direct traffic on your business bottom line, it is wise to look and draw conclusions from the Non-Multi Channel Funnel reports. This is because these reports show more accurate customer purchase journeys when the conversion paths include direct traffic. ...
They research their options, do their due diligence, check references and get referrals — all in an effort to gather enough information so that their left brain is satisfied with whatever the right brain decides to do. And that’s usually where businesses get stuck — having real outcomes the...
“no” is because I had a very clear condition for doing the research is that whatever the results were, I had the right to publish it. And you can understand why a firm like Uber would be nervous about giving that power to an outsider, but I categorically refuse to do it any other...
People coming from different sources land there and sometimes it can be a big chunk of total traffic (30% is normal, although watch for spam). Plus, people googling for your brand somehow know it, right? How to learn how people end up on your website? Just ask them. It’s important...
Nazi salute. By pretending this is about ‘everyone’ being called Hitler, he’s creating a straw man to discredit his critics while still never denying what he actually did. It’s deflection through exaggeration – make the accusation sound ridiculous by pretending it’s broader than it is....
How Do Carriers Identify Spam Calls? The Federal Communications Commission (FCC) requires most providers to implement STIR/SHAKEN, a framework for caller ID authentication. STIR/SHAKEN is meant to clamp down on spoofed caller IDs, but it’s ineffective when tracing international voice traffic [*]...
I know what it does well, I know what it’s drawbacks are, and I know which businesses it fits best (and those it doesn’t). Also… quick apology for the confusion around naming. Infusionsoft is literally legendary in the marketing space and most advanced folks are used to that name....
The answer is a resounding ‘no.’ Registering on Telegram requires you to provide a mobile number, and it’s not a negotiable step. This necessity is in place to combat spam and automated messages. Upon inputting your mobile number, the system will either send an SMS or make a voice c...
“The Nigerian Prince Scam Is Still Fooling People. Here’s Why,” by Eleanor Cummins (Popular Science,2020). “How Gullible Are We? A Review of the Evidence From Psychology and Social Science,” by Hugo Mercier (Review of General Psychology,2017). ...