Shares of Coca-Cola (KO) are falling Tuesday after the company reports a decline in revenue and a drop in North American soda sales.
When it was first introduced, Pepsi hammered the idea that Slice contained (10 percent) fruit juice, and thus was a more natural alternative to other lemon-lime sodas. That strategy worked for a while, but then they changed the drink’s formula, and ditched a lot of the juice. Slice hun...
well, it was the '80s after all. It was tart powder in a pouch that came with an edible stick for scooping. The branding was intense: Lik-M-Aid, Fun Dip, Lik-A-Stix—there was a lot going on. (The image featured here is actually a cool pin that you canbuy on eBay.) ...
When it was first introduced, Pepsi hammered the idea that Slice contained (10 percent) fruit juice, and thus was a more natural alternative to other lemon-lime sodas. That strategy worked for a while, but then they changed the drink’s formula, and ditched a lot of the juice. Slice hun...
And there it is: No two Nerds candies are exactly alike. They’re all unique, “perfectly imperfect,” and “better together.” A little dramatic? Maybe. But it does remind me ofRevenge of the Nerds—how all the misfits had to bring their quirky traits together to defeat the bullies and...
By contrast, Pepsi's sales and earnings have increased notably and it is putting more pressure on its nemesis than ever before. But why this shift of fortunes in the so-called cola war?doi:10.1108/02580540610635898NoneStrategic Direction
Benstead, Lindsay J., and Megan Reif. 2017. "Coke, Pepsi or Mecca Cola?: Why product Characteristics Affect the Likelihood of Collective Action Problems and Boycott Success." Politics, Groups, and Identities 5: 220-241.Benstead, L. J. and M. Reif. 2017. "Coke, Pepsi or Mecca Cola?:...
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A growing trend among those looking for companionship is what is being called "paperclipping." Cosmopolitan magazine recently shined a light on the topic of paperclipping, describing is as a someone who keeps minimal contact with someone else just in case they happen to need them in the future...
Ray says that trying out alcohol is a way for those companies to dip their toe into a multibillion-dollar category in which they don’t yet have exposure. “Five years ago it would have been off the table for Coca-Cola to do anything close to alcohol, but they’re starved for growth...