The corporatestrategyis particularly useful for large parent companies that have many divisions or subsidiaries. For example, Heinz Cream of Tomato Soup and Heinz Tomato Ketchup both share similar visual brandin
It even sells merchandise, including T-shirts and sweatshirts, which gives an indication of the brand image that it is cultivating – it’s hard to imagine that many people would want Heinz Tomato Ketchup, for example, emblazoned on a hoodie. Clearly, health consciousness is a critical factor...
a Menton alum, who blends his fine-dining background with his New England cuisine nerd-dom for a cooking style he calls “East Coast Revival.” Loyal Nine’s pantry includes ingredients such as mushroom ketchup, a historical predecessor to glossy Heinz that arrived in the Colonies by way of ...
Heinz Tomato Ketchup. Heinz ketchup is GMO-free in the U.K. (5) but full of GMOs and High Fructose Corn Syrup in the U.S., along with lab-produced “natural flavoring” that helps create an addiction to their product (6). Think of this next time you’re dipping your fries in and...
On Tuesday, 16 companies -- including household names such as Heinz and Kraft -- signed on to the National Salt Reduction Initiative, a program started by New York City officials. Heinz, for one, intends to slash the sodium in its ketchup by 15 percent starting in May 2010....
The Pink Sauce is not the first wildly colored condiment to make a splash. In 2000, Heinz debuted EZ Squirt Blastin’ Green ketchup to promote the movie Shrek. It’s hard to believe a condiment the same color as broccoli would be so appealing to kids, but a year’s wor...
2000: Heinz EZ Squirt colored ketchup Heinz execs thought its iconic condiment—ketchup—could use a makeover, and went ahead to launchHeinz EZ Squirt in a rainbow of huesand a kid-friendly bottle. First on the shelves was the spinach-colored "Blastin’ Green,” followed by orange, purple...
Why use red ketchup when you can have green, blue, purple, or pink? That was the idea behind Heinz EZ Squirt when it was introduced in 2000. The company was initially surprised at the colorful ketchups' success, but by 2006, kids lost interest and theline was discontinued. ...
2000: Heinz creates rainbow-colored ketchup The new millennium brought along changes to even the most basic things, like the color of ketchup. Heinz released a series of ketchups in unconventional colors like purple, blue, and orange in 2000. You may also like: What the world was like when...
2000: Heinz EZ Squirt colored ketchup Heinz execs thought its iconic condiment—ketchup—could use a makeover, and went ahead to launchHeinz EZ Squirt in a rainbow of huesand a kid-friendly bottle. First on the shelves was the spinach-colored "Blastin’ Green,” followed by orange, purple...