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“This new brand signals an important change from two narrower products, HBO Max and Discovery+, to our broader content offering and consumer proposition,” said JB Perrette, Warner Bros. Discovery’s president and CEO of global streaming and games. “While each product offered something for some...
But the flip side is that also made it very approachable and very easy. And when frankly, we found ourselves talking about the service, the shorthand was always ‘Max.’ We never said even ‘HBO’; we would just say, ‘It’s on Max.'” Max launched in the U.S. on Tuesday, May ...
and still is the potential to build out the Max identity system. I’m curious whether there is more to come. There’s an opportunity to use design to communicate the strategic and content vision of the brand in a way that drives unity and cohesion between the Discovery+ and HBO platforms...
After shelving Batgirl and removing six original titles from HBO Max, the streaming service is expected to remove even more movies and TV shows.
Warner Bros. Discovery's HBO Max is removing 36 movies and TV series from its platform. There are three main reasons why it's happening. The films and series − which include 20 original HBO Max shows such as teen drama "Generation," and "Se...
Why HBO Max and Peacock can’t get a similar deal is a question executives seem to be asking. When asked about HBO Max’s placement on platforms like Roku and Amazon, Tony Goncalves, the head of HBO Max,toldThe Vergein May that “we just want to be treated fairly.” ...
And yet, the move actually makes sense. If Warner Bros. Discovery were planning to keep HBO Max pretty much what it is—the streaming service that combines an extraordinary back catalog of TV content with the deepest, highest-quality movie library online (setting aside the Criterion Channel)—...
Here's why you should subscribe to Max instead of Discovery+. Discovery+ Is Now Part of Max I found this out when I recently considered subscribing to Discovery+ so that my son could watch Battlebots. Battlebots is also available on Max, along with nearly everything else Discovery+ has to...
As broadband access expands, more people turn to streaming services and away from cable. In the US alone, the various streaming platforms have accumulated hundreds of millions of viewers combined, earning billions of dollars.Streaming is more popular than ever. So why is HBO Max removing so many...