But the flip side is that also made it very approachable and very easy. And when frankly, we found ourselves talking about the service, the shorthand was always ‘Max.’ We never said even ‘HBO’; we would just say, ‘It’s on Max.'” Max launched in the U.S. on Tuesday, May ...
After less than three years, HBO Max is already getting a rebrand. Warner Bros. Discovery officially announced on Wednesday that the service, set to relaunch on May 23, will henceforth be known as just “Max” (cue the “Social Network” quote). The decision to drop the HBO name, borrowe...
The decision to release the 17 films onto HBO Max in 2021, while perhaps well-intentioned, is causing a rift between filmmakers and the major distributor behind it. Here’s the skinny on what everyone is so upset about. WarnerMedia, the parent company behind the HBO Max streaming service, ...
Succession is a very popular series. Image Courtesy – HBO. There’s no guarantee of their new leadership messing up again and HBO/Max/Warner Bros. Discovery could be faulted for their decisions too. But they will not fall off their glory so soon –‘Max’ isn’t going to stop viewers ...
Why is there a new Max app? When HBO Go and HBO Now merged into HBO Max in May 2020, applications updated in place and you didn’t need to download anything new. That’s not the case for a lot of folks looking to make the switch to Max now that it’s live. ...
Why HBO Max and Peacock can’t get a similar deal is a question executives seem to be asking. When asked about HBO Max’s placement on platforms like Roku and Amazon, Tony Goncalves, the head of HBO Max,toldThe Vergein May that “we just want to be treated fairly.” ...
How HBO Is Marketing The White Lotus Different Than Previous Seasons Dana Flax, vp of originals marketing at HBO and Max, noted that this year’s goal was to build on recent momentum, especially in the wake of the show’s win for Outstanding Comedy Series at the Emmys last year. “It’...
[due to] a fear that people wouldn’t have been as familiar with the different types of baking,” says Rob Wade, president of alternative entertainment and specials at Fox Entertainment.“What makes a great reality show is when you can really connect to what the contestants are trying to ...
Here's why you should subscribe to Max instead of Discovery+. Discovery+ Is Now Part of Max I found this out when I recently considered subscribing to Discovery+ so that my son could watch Battlebots. Battlebots is also available on Max, along with nearly everything else Discovery+ has to...
The platform's limited catalog, compared to its competition, isone reason you should not subscribe to HBO Max. However, from HBO Max's perspective, people were not watching the shows that it has removed anyway, and therefore it should not suffer any loss in audience. HBO Max Is Not Alone...