In a September 2005 Harvard Business Review article aptly entitled “All Strategy Is Local,” Bruce Greenwald and Judd Kahn argue that the most successful firms these days are “‘local,’ either in the geographic sense or in the sense of being limited to one product or a handful of related...
W. (2009). Decoding resistance to change. Harvard business review, 87(4), 99-103. More references Share Tweet Share Email About the Author Ronald E. Riggio, Ph.D., is the Henry R. Kravis Professor of Leadership and Organizational Psychology at Claremont McKenna College. Online: Kra...
But the label does make the reviews seem more credible. What Motivates Fake Reviews There is evidence that some bad online reviews come from business competitors. But this does not seem to be what motivates most fake reviews. But using data from apparel companies, researchers have determined ...
Of course, sometimes there is no excuse for poor or substandard service, but if you try to show a little empathy and understanding, your review will have a better chance of being perceived as credible—even if the reader ultimately chooses not to do business with the reviewed business. ...
(e.g., the VW emissions scandal, the BP oil spill). In all these cases, brand origin is ignored or assumed to be of little or no relevance in explaining cross-national differences in consumer reactions and post-transgression brand performance. This is surprising considering evidence pointing ...
Who do you think is a more credible ambassador for your business, you or a satisfied customer? While you clearly know your stuff, that matters little to consumers – they wantproofthat you’re the real deal. So the importance of testimonials cannot be overstated. ...
Nine days later, the Scribe team made one of Nashater’s dream goals for the book launch a reality:Harvard Business Reviewreached out to interview her on its podcast,Dear HBR. “To have that kind of endorsement that your ideas and advice are credible from an organization that you hold in...
Domain authority (DA) refers to how many relevantbacklinks—links to your website from other credible and reputable sites—your site has. The relevance of those backlinks also contributes to your score. Domain authority is determined on a logarithmic scale. This means solo metrics won’t always...
“Relevant can be too familiar, but challenging can go unheard.”–Angela WilkinsonandRoland Kupers,Harvard Business Review: Living in the Futures. A trick is developing the scenario’s story and then quantifying it. A core belief of Shell’s scenario modeling team centers around the optimism bi...
” the term heuristic is of Greek origin, meaning “serving to find out or discover.”More precisely, aheuristic is a fast and accurate way to make decisions in the real world, which is driven by uncertainty.