But the label does make the reviews seem more credible. What Motivates Fake Reviews There is evidence that some bad online reviews come from business competitors. But this does not seem to be what motivates most fake reviews. But using data from apparel companies, researchers have determined ...
Of course, sometimes there is no excuse for poor or substandard service, but if you try to show a little empathy and understanding, your review will have a better chance of being perceived as credible—even if the reader ultimately chooses not to do business with the reviewed business. The ...
Either way, the aim of the game is to tease out the issues they faced, the solutions your brand was able to offer, and the results they enjoyed after using your product or service. For a little bit of effort you’ll gain high-quality content that’s credible, authentic and resonates w...
Supporting over 3,000 local businesses, Broadly is a great option for small businesses looking to maintain a positive online reputation. Users have the option to automate review requests from customers. Broadly offers the ability to monitor and respond to reviews from Google, Facebook and more wit...
Marketing myopia is the nearsighted focus on selling goods and services at the expense of consumer needs. Marketing myopia was coined by Harvard Business School professor Theodore Levitt in 1960. Originally, Levitt described the concept in the context of organizations in high-growth industries that ...
current Israeli government and am heartsick over the death and destruction in Gaza. Yet as I struggle to apply objective yardsticks to Israel and its policies, I have been stunned by the simplistic hatred that has been hurled at it, not least by students at my own institution, Harvard ...
Shopify is one of the remarkable eCommerce platforms that enable business owners to simply set up their online store. However, the biggest challenge Shopify store owners face is making the site exceptional yet credible. If you miss out on the credibility factor then your potential customers might...
“Relevant can be too familiar, but challenging can go unheard.”–Angela WilkinsonandRoland Kupers,Harvard Business Review: Living in the Futures. A trick is developing the scenario’s story and then quantifying it. A core belief of Shell’s scenario modeling team centers around the optimism bi...
The next closest thing is hearing graphic descriptions of the violence, as in the video below. I suggest that the video, a panel discussion on “The unspeakable terror: gender-based violence on October 7”, sponsored by the Maimonedes Society, the Harvard Jewish Law Students Association, and...
A study conducted byHarvard Business Reviewshows that the sooner you reply to negative reviews, the more likely you’ll be able to retain your customers. How quickly you respond to customer reviews affects retention. Here’s a negative review posted by a Maybelline customer about a faulty produc...