While that is largely accurate,isotonic wateris a lesser-known, but a significantly more precise descriptor of Gatorade, Powerade, and other similar beverages. Isotonic water, in fact, is at the core of these popular sports drinks. For a more nuanced explanation of why sports drinks are popular...
“The brand we are featuring at this year’s Super Bowl is a sports drink, MiO Fit, so what better venue than the largest sports platform?” said Doug Weekes, Kraft’s vice president of refreshment beverages. Kraft hired “30 Rock” star Tracy Morgan for the spot. The ad won’t be a...