Facebook Is Revolutionizing Advertising. So Why Are Facebook Ads Still So Lame?The article offers a critique of a gushing corporate profile of the world's biggest social network Facebook by Kurt Eichenwald of "Vanity Fair." It comments on Facebook's new targeting techniques which include ...
5. Your Ad Placement is Off the Mark Cost per result of Facebook Ads are dramatically affected by placement. If you aren’t placing your ads correctly, then there is a good chance your ads aren’t performing as they should. Have a look at your ad insights under ‘Ad Placement’, and...
The amount of additional data it has about its users allows it to efficiently deliver more targeted ads while limiting waste. Facebook has solved for the age-old view, “half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It has become adept at...
The Term “Facebook Messenger Ads” describes two different types of ad features; one is an objective, and the second is a placement. Both can be exceptionally valuable, especially when used and optimized correctly. In this post, we’re going to go over why you should be using Facebook’s...
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Facebook gives yousomuch power when it comes to tracking and measuring the progress of your ads. But there is also aFacebook dislike button so be sure to post great content! You Can Micro-Target Your Exact Audience Facebook's targeting capabilitieswhen it comes to the level of ...
11 Reasons for Facebook ads not converting (and how to fix them) 1. Meta Pixel issues Your Meta Pixel is the backbone of effective Facebook ad tracking. If it's not properly installed or configured, you may miss out on valuable data, making it challenging to optimize your campaigns. Ensu...
You might think I’m out of my mind when I say this... Every so often I write bad Facebook Ad copy on purpose. But don’t worry. I haven’t lost my mind. There is a method to my madness and in this post I’ll explain everything. Including my approach to
So you create a few Facebook Ads and set up some campaigns. Next thing you know, you blew $200 bucks within a few days. And to make matters worse, you saw almost no return on investment. No followers, no likes, no sales. Nobody is even clicking. ...
The truth is, Facebook tracks us in ways many of us don't even realize and is so good at it, we think it's monitoring our conversations. Instead, it uses sophisticated demographic and location data to serve up ads. "It's like they're stalking you," says Court. "They put all sorts...