Facebook Is Revolutionizing Advertising. So Why Are Facebook Ads Still So Lame?The article offers a critique of a gushing corporate profile of the world's biggest social network Facebook by Kurt Eichenwald of "Vanity Fair." It comments on Facebook's new targeting techniques which include ...
4. You Have Facebook Targeting All Wrong Unlike AdWords, where you select keywords to build your audience, with Facebook ads you start with an audience that you need to then segment according to interests and basic demographics. To ensure your target is on the money and therefore performing,...
The amount of additional data it has about its users allows it to efficiently deliver more targeted ads while limiting waste. Facebook has solved for the age-old view, “half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It has become adept at...
One of the most exceptional aspects ofFacebook Adsis the wide range of features that allow you to connect with users in multiple places and with the goal of driving different types of highly-specific actions. Facebook Messenger Ads are a great example of this. The Term “Facebook Messenger ...
That's it. Now you can copy and paste your Privacy Policy code into your website, or link to your hosted Privacy Policy. How to Add a Privacy Policy URL to your Facebook App Once you have a Privacy Policy, adding its URL to your Facebook app is easy: ...
The objective behindmostcopy is to convert. To encourage users to take a specific action. But it’s not always as simple as that. In a similar vein to how I sometimes intentionally write bad Facebook Ads, I also write plenty of other copy that some would consider to be “bad.” ...
Relying on traditional advertising methods to attract new patients is no longer enough. The most successful pharmacies are using Facebook Ads to promote their pharmacy services and offerings to people beyond their network of followers and patients. Facebook Ads are an essential way for you to ...
Remember! Data is your best friend in identifying why your ads are not converting and what to do to fix this! Now that you understand how Facebook ads conversions work, we can dive into the “whys”. 11 Reasons for Facebook ads not converting (and how to fix them) ...
Note: To be clear, when we're referring to running ads on Facebook, we're not talking about using the Boost button. We're talking about going to business.facebook.com to create highly targeted ads from scratch. This is an important distinction!
Another way to get banned from Facebook is to ignore your personal page and use the business account only. From the AI’s perspective, you look like someone who created a personal page only to get access to a business account and now you’re going to spam ads all over the platform. Ev...