Hashtags: With this useful application it is easy to know why something is being TT on Twitter.Cyger, MichaelDucceschi, ErinDoctor, Vanessa
This is why having a business niche is so important. To grow your business and monetize your social media channels, it's important to find and focus on your niche. This not only helps visitors know exactly what you do and how they'll benefit from your business, but it also helps your ...
Learn how to use social listening to understand what people are really saying about your and how to make it part of your brand strategy.
Why Granting Trademark Protection to Hashtags Is Unnecessary, Duplicative, and Downright Dangeroustrademarkcivil procedureTABLE OF CONTENTS I. INTRODUCTION II. THE HASHTAG AS WE KNOW IT A. Social Media: A Primer ...Sherwin, Robert T.Harvard Society for Law and Public Policy, Inc.Harvard Journal...
#havewereallythoughtthisthrough?: Why Granting Trademark Protection to Hashtags Is Unnecessary, Duplicative, and Downright Dangeroustrademarkcivil procedureHashtag use in social media and popular culture continues to explode. In a brilliant skit in late 2013, Tonight Show host Jimmy Fallon and his ...
And as those creative uses have grown, efforts to trademark hashtags have likewise intensified. The USPTO has even given its blessing. But we should give serious thought as to whether granting protection to a hashtag- whose entire purpose is to incite widespread use - comports with the purpose...
Relevant hashtags Competitor mentions Industry trends Keywords Keyword monitoring as part of your social listening strategy is particularly important during a crisis when a brand wants to collect all coverage related to that incident. Social listening goes one step further andtakes action on the datayou...