Next month Amazon will turn 9,500 days old. But for Jeff Bezos, the company’s founder and chief executive, it is always “Day 1”. Amazon, he has insisted since its founding in 1994, must forever behave like a feisty startup: innovate aggressively and expand relentlessly. Adherence to t...
The key here is reinvesting. If you keep pulling money out too soon, you’ll slow yourself down. I also highly recommend using Amazon Ads—even a small budget can get your products more visibility.This isn’t a magic money machine, but if you take it seriously, it works. It took me...
For Landor Associates' Marshall, Zippo is a prime example of a brand that easily transcends its logo, which he dubs almost irrelevant. "It's a great innovation – windproof – and has great integrity in its history, having switched from commercial to military-only supply in the war," he ...
Instead, this is about getting Prime members to spend more time in the company’s ecosystem because when that happens, they spend more money on Amazon. Another related reason: to give Prime members another reason not to think about dropping their membership. While the same Evercore survey fou...
The Amazon Primesubscription serviceoffers a variety of benefits to members, including freetwo-day shippingand access to an extensive library of original TV shows and movies. Image:Amazon The program has become enormously popular—there aremore than 200 millionPrime members who leverage all the shopp...
And the $360 yearly price tag is more expensive than most on-demand streaming services like NetflixNFLX, Amazon PrimeAMZNor Disney+DIS— but still roughly half the annual cost of digital cable substitutes like YouTubeTVGOOGor FuboTVFUBO. ...
It takes a lot of hard work getting readers to hit that subscribe button, and a welcome email drip sequence is how you make sure all that effort doesn’t go to waste. Knowing thebest practices for welcome emailsthat stand out helps you prime the reader for what to expect and keeps them...
Generating buzz is easier said than done, but most successful campaigns possess one or more of the following attributes. Visibility Visibility is perhaps the most important aspect of buzzmarketing. Super Bowl commercials are a prime example of visibility, with companies spending millions of dollars in...
It's visual: Lots of people are familiar with the Amazon Prime logo, but not in neon lights in a window display. It made me do a double-take while scrolling through Facebook. It's relevant: As we've already learned from the earlier examples, I like shopping on Amazon and also read ...
My QR Code started showing up in all sorts of obscure places. First it appeared briefly in a videodemoing a new mobile operating system, then it turned up plastered all over a Brazilian website forcustom soccer t-shirts. I received an email from a company in Belgium that had mailed out...