Does scrolling social media release dopamine? During a feel-good activity, like scrolling through Instagram,our brains release the neurotransmitters dopamine and serotonin. Thus, the next time someone feels down, their brain will encourage them to return to that occasion, scrolling through social media...
asCNET mobile reporter David Lumb didto improve his sleep. Doing so could eliminate the temptation to check it as you drift off. And when you wake up in the morning, you won't be able to reach over and start your day by scrolling through TikTok videos (guilty!). ...
‘doomsurfing,’ this means spending inordinate amounts of time on devices poring over grim news—and I can’t seem to stop. My timeline used to be a healthy mix of TikTok memes and breaking-news alerts. Now the entire conversation is focused on two topics: the pandemic and the protests...
Discovery:Picture this: you're scrolling on Meta or TikTok, enjoying the funny stuff on your feed, and boom, you see a very cool widget for a problem you have. With a bit of education, you decide to buy. That's discovery. Discovery is key to scaling revenue because it introduces you...
So, if TikTok is pervasive in the culture of young North Americans, and it’s shattering the way advertisers are expected to show up on social media, why are big agencies getting it so wrong? Simply put: They’re seeing it as an extension of the way things always have been, r...
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Video remains the dominant format for engagement in 2025. Platforms like TikTok, Instagram Reels, and YouTube Shorts are leading the way with short-form, vertical videos designed for mobile viewing. Short-Form Videos: Create content under 15 seconds to match users’ scrolling behavior. Highlight ...
In particular, on content-heavy platforms like TikTok and Instagram, those first three seconds are extremely important. A/B testing helps you determine the winning formula to get users to stop scrolling and engage with your ads. 2. Lower CPCs ...
The thing is, the TikTok algorithm is really good. It knows me better than I know myself. I don’t follow any accounts on TikTok, I just go to the “For You” tab and start scrolling down the video stream TikTok has prepared for me, and the curation quality is strong. ...
This theory is said to be valid for other addictive and unhealthy behaviours we adopt in our daily lives, from food to social networking to our romantic relationships. But is this just another one of TikTok’s wacky theories, or does it really hold true?