But I’m not here to make counterarguments to SEO cynics. Because the larger argument is this: Even if Google folded, Bing disappeared, and Yahoo went back to being just another name for crazy, SEO would still matter. Why? Becausethe practice of SEO will make your website better, stronge...
So, what is dwell time, and why does it matter? Simply put, dwell time is the length of time a user spends on your page before returning to SERPs. Dwell time is essential because: It helps you determine if your content meets search intent, the driving force behind what potential custo...
Unlike paid advertising, organic search traffic generated through SEO does not require continuous financial investment. Once you achieve a high ranking, maintaining it typically costs less than paying for ongoing ad campaigns. This makes SEO a cost-effective long-term marketing strategy. 4、Better Use...
Keeping URLs as simple, relevant, compelling, and accurate as possible is key to getting both your users and search engines to understand them (a prerequisite to ranking well). Although URLs can include ID numbers and codes, the best practice is to use w
Wondering what SEO means and how it can help your business? Worried you don’t have the skills or budget needed to get started? SEO is affordable and effective, allowing you to reach new customers and increase sales. Let’s dig deeper into SEO and how it can benefit your business. ...
What does the user already know so I don't repeat it? What new information can I provide to satisfy search intent? To answer these questions, you must deeply understand the user and empathize with their pain. Putting yourself in the shoes of your target customer or audience allows you to ...
Calculations and Metrics that Help with SEO Forecasting SEO Forecasting Tools Different Methods of SEO Forecasting Conclusion What Is SEO Forecasting? SEO forecasting is when you predict future rankings, search traffic, and value from your SEO efforts. It can help estimate your revenue from SEO...
SEO – What Is It and Why Does It Matter?doi:10.1080/17521742.2014.936152JenniferLovattSandyLeggeInformaworldEditors Bulletin
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Executivesalso care! While they can’t often influence the day-to-day of SEO, they will care a lot about the bottom line, to which SEO contributes. Educating all of these people about SEO helps empower them, as well as position yourself, the SEO, as the subject matter expert who is no...