Lori Watson
Dynamic Logos:Dynamic logos are the cherry on the pie for logo variations. These are logos that change colors or shapes according to where they’re used. For these to work, there must be one element that never changes. In the example for the brand Spoon below, the one thing that doesn’...
Logos are a point of identification; they’re the symbol that customers use to recognize your brand. Ideally, you’ll want people to instantly connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes them feel. Because a good logo ...
Logos are a point of identification; they’re the symbol that customers use to recognize your brand. Ideally, you’ll want people to instantly connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes them feel. ...
Designer Skyler Hestnes has worked with numerous clients to design logos and branding packages for their small businesses. Here are her tips for designing your brand’s visual identity. Keep it simple “Sometimes a simple wordmark—instead of a big fancy logo—really does the job,” says Skyler...
Among all the Google logos for the tech giant's many products, there's one design that doesn't quite fit. Most Google logos have been updated in recent years to fit the same design scheme, with the Google colours very much at the forefront. Sure there are a few logos in the Google...
reason businesses use logos and letterheads isto reinforce the brand/business name. Over time this will help reduce your marketing spend because customers will become familiar with your business brand. This in turn can result in recommendations to friends and family which can result in more work....
On NASA jets or vans, the two logos work together by rendering the more simple logotype across the jet tail or on the side of the van, big and easy to recognize from far away, while the insignia goes near the jet’s cockpit or the hood of the van. It’s perhaps a lesson for any...
How does journal indexing work? All journals are checked for certain criteria before being added to an index. Each index has its own set of rules, but basic publishing standards include the following: An International Standard Serial Number (ISSN). ISSNs are unique to each journal and indicate...
Whatever your brand stands for, does your visual identity evoke the emotions of those values? The visual appeal of your brand must suit the message. Example: Revolut’s website. Revolut does ‘all things money’. Banks do ‘all things money’ too, but they’re cold, sterile, and often ...