Textless logos are often the sign of a brand that has supreme confidence. Many brands will use both a symbol and a wordmark in a lockup, but ditching the type to use a symbol alone is sometimes only possible when a brand's become firmly established For a textless logo to work, consum...
Lori Watson
Branding designs include logos, color palettes, typography, and photography styles that work together to create your unique brand identity. What makes an effective brand design? The most effective brand designs reflect your company’s values and personality while staying consistent across all platforms....
CAT, CATERPILLAR, LET’S DO THE WORK, their respective logos, “Caterpillar Yellow”, the “Power Edge”, and Cat “Modern Hex” trade dress as well as corporate and product identity used herein, are trademarks of Caterpillar Inc., and may not be used without permission. All registered ...
Situated under a logo, a tagline typically comprises of a sentence or catchphrase designed to hook your audience, or clarify what your company does. Logos don’t necessarily need to be accompanied by a tagline, but it’s something to consider if, say, your logo image alone is an abstract...
efficient, and just do not have time to do homework. The stress level for most teens is through the roof nowadays and is 63% higher than what is was in the 1980’s and all of it might be unnecessary. Is it wrong for kids today to not want to do their work or do they have a ...
How does Anderson compartmentalize the tricky work of carrying not one but two labels into the future? “I like to feel it’s two different characters within myself,” he says. “I’m addressing two different parts of my brain—and that’s an amazing feeling.” And what might these chara...
Does a letterhead need a logo? Include your logo – your letterhead is part of your company's overall brand, so it should include your logo. Include your contact details – phone number, email address, and website address. ... Keep it simple – the letterhead should not be too busy. ...
How does brand awareness work? Brand awareness works to help familiarize customers with a brand or product through promotions, advertising, social media, and more. A successful brand awareness campaign will work to help differentiate a brand or product from others. Many brands may connect brand...
How Does Augmented Reality Work? Why Every Organization Needs an Augmented Reality Strategy There is a fundamental disconnect between the wealth of digital data available to us and the physical world in which we apply it. While reality is three-dimensional, the rich data we now have to inform ...