In some ways, it makes a lot of sense. To the younger generations, who have never known life without social media, why should search results look like they did 20 years ago? It also helps Google keep up with social media companies, which have slowly been encroaching on Google's turf whe...
This is a mixed SERP intent, where the user search intent isn't clear, and Google provides various search results to meet different search intents for the keyword. Meanwhile,when we study the search results for “coffee maker” on Google, the intent is very clear from Google's perspective....
What does “no internet access” mean? “No internet access” indicates that while your device might be connected to your local network, it cannot reach the broader internet. This can happen due to: ISP service interruption DNS resolution problems ...
Look, as a paid search person, you don't have a whole lot of choice, right? Google and Facebook combine to form the duopoly of advertising on the internet. But as an organic marketer, as a content marketer or as someone doing SEO, you need to do something fundamentally different than ...
So, Google search bots look for pages with identical content and create content clusters. Google ranks the pages in the cluster according to itsranking factors. While doing so, it removes EXACTLY matching pages from search results. And sometimes, Google ranks the site with copied content higher ...
SEO, or Search Engine Optimization, is the practice of improving a website’s position on search engine results, thus improving its visibility. When search engines like Google notice that more people visit a given site, they may consider their content more relevant. In turn, search engines migh...
There are three crucial parts to this definition we need to unpack that lead us right to the “Why does it matter?” question.ReliabilityAt the very heart of (and smack in the middle of the name "SRE") is that word Reliability. The definition doesn’t say “appropriate...
Because no canonical is specified, Google will attempt to identify the most appropriate version to show in search results themselves. This may not be the version you want indexed. How to fix Review the groups of duplicates. Pick one canonical version that should be indexed in the search results...
search engine rankingsas Google calls itsearch engines Why does duplicate content matter? For search engines Duplicate content can present three main issues for search engines: They don’t know which version(s) to include/exclude from their indices. ...
Great results can turn potential customers into buyers. 2. Online Reviews Make You More Visible Being a successful brand also means you’re a visible one. Most shoppers use search engines like Google and Bing or social media platforms like Facebook to make purchase decisions. These review websi...