There is still work to be done to create the organisational and technological structures to deliver this seamlessly orchestrated journey, as Currys’ Rubel explains. “One of the biggest challenges sits in the way retailers are organised. We tend to have different groups managing each touchpoint –...
The UK has started to adopt Black Friday as of at least last year, i was told last year by some people i know at my local Currys/PC World (its a consumer electronics and white goods store) that that store alone made over £1 Million, now i dont live in anywhere near a large...