Don’t be taken in by singer Taylor Swift “endorsing” and giving away free Le Creuset Dutch ovens to Swifties—her fans. While Swift has said that she likes Le Creuset cookware, she isn’t doing ads for the brand. This and many other AI-generated fake ads use celebrity likenesses and...
200 million is a large number. If you’ve perused Instagram, you’ve undoubtedly seen the post and Stories ads that have made their way onto the platform. Such a large number can feel daunting, but making sure you toss your hat into the ring–and do it well–is important to separate ...
In essence, offering exclusive perks to nano-influencers isn’t just about the tangible benefits but the sentiment behind them. It’s a way to express gratitude, acknowledge the nano-influencer’s unique contributions, and deepen the collaborative bond. It’s like adding a cherry on top of a...
Okay, celebrities are brand ambassadors as well, but we want to focus on individuals who aren’t Oscar-winning actors but can still have a significant impact on a brand’s image. Let’s start from the beginning. People trust brand ambassadors. Companies (should) love them. Table of ...
There’s also the ability to share links to Threads posts in other apps, which Mosseri predicts will be helpful as “we try to bootstrap it out from nothing.” Meta has been busy this week onboarding a bunch of celebrities from the worlds of Hollywood, music, professional sports, ...
Ice Bucket Challenge: This viral campaign aimed to raise awareness and funds for motor neuron disease (ALS). Participants would pour a bucket of ice-cold water over their heads, challenge others to do the same, and donate to the ALS Association. Celebrities, including Bill Gates and Mark Zuck...
Davis:The conversation for this album has been building up in this subterranean way over these many years, and then we actually got to do this together — create a work that we both really feel strongly about. What does the collaborative process look like for you?
In this episode of Shopify Masters, you’ll hear about how an established company recognized a new type of customer buying their products and decided to create a completely separate brand to serve this emerging customer base.
The CEOs of the Fortune companies, the mega-celebrities with the White House as their casual balcony. The leaders of huge industries rich enough to have the Super Bowl placed in their bedroom! 9. The money will never give you happiness and fulfillment, rather it will kidnap it from you ...
The two companies wanted to keep the shell as close to the original cheesy chips as possible, using the original corn masa recipe and coating it in that distinctive nacho cheese dust.Image SourceThe taco was an immediate and explosive success: Taco Bell sold an estimated 1 billion units the ...