Comcast did this when it created the Xfinity brand to overcome an identity crisis with its original brand. Uber recently did this to overcome a ton of bad publicity about its management-operated business. When rebranding to overcome a public relations crisis, a partial rebrand is rarely enough. ...
To be clear, I’m not suggesting the networks didn’t have to put in some effort to “turn a few things on,” to put it as non-technically as possible. I do know their network engineers had to make some changes to prepare for the increase in bandwidth demands. But they did it quic...