Back to our story: In 1991, Kentucky Fried chicken announced that it was officially changing its name to "KFC" (as well as updating its packaging and logo with a more modern, sleeker look). The public relations reason given for the name change was that health-conscious consumers associated...
The 1937 act furthered these impositions to include civil wars but did award one special presidential concession: At the President's discretion, belligerent nations could acquire any nonmunition items with immediate payment and as long as they were not carried on American ships. [Pictured: ...
The little chocolate balls of heaven tasted just like their namesake but in a spherical, fun-sized form. While they were discontinued in 2006, Butterfinger channeled its creative spirit into Butterfinger Bites in 2009. You may also like: 50 ways America is projected to change by 2050 1993: ...
Your Name Has a Negative Association. Obviously, if your company has had a major crisis or a new negative connotation with customers, it’s time to change your brand. An example is Kentucky Fried Chicken changing to KFC. You’re Frequently Confused with Another Company. If you continually hav...
Recently, there have been times when the fog is so thick, in the middle of the day, that you can't see more than a dozen yards in front of you. Seemingly, people think because they can see out their window, they must be visible. But you'd be wrong....
innovating (创新).Walt Riker of McDonald's claims the change it has made in its menumeans it offers more healthy items than it did a few years ago."We probably sell more vegetables,more milk, more salads, more apples than any restaurant business in the world," he says.But therecent ...
Logo color palette, i.e. primary and secondary colors. For example, McDonald’s fast-food chain uses gold and red, whereas KFC is white and red. Typography in brand guidelines specifies i.e. font styles, sizes, and spacing. Its consistency is especially important not only in official docum...
In addition to the Surface issues and a hair or dust mote that the Led illuminates, I’ve also found that the USB connector can become corroded with a thin oxide layer that can quickly change resistance – sending the mouse into flight – even though you are not moving the connector or ...
You may also like:50 ways America is projected to change by 2050 1993: Apple Newton Rama & Musée Bolo // Wikimedia Commons 1993: Apple Newton The predecessor of the smartphone was a handheld device called the Apple Newton. The device—which earned the first use of the term "personal digi...