Consumers agreed. Despite higher food costs that caused Chipotle to raise its prices in 2014,same-store salesgrew by16.8 percent, storemarginsrose to 27.2 percent andnet incomeincreased by 36 percent. Chipotle opened 192 new stores in 2014 and hopes to open another 200 in 2015. Why? As books...
He's been able to raise prices consistently, and actually quite significantly, which, if you think about it, unlocks a lot of Chipotle's brand value. Pricing power is one of the signs that you have an enduring brand, and he took advantage of that, and rightly,...
Gallery Credit: Paul Feinstein LOOK: 20 American foods that raise eyebrows outside of the US kercompiled a list of 20 unusual and uniquely American foods that might raise eyebrows outside the U.S. Gallery Credit: Charlotte Barnett Illinois Food...
Based in Denver, Colorado, Chipotle serves up real food with no artificial colors, flavors, or preservatives. The burrito and bowl spot has more than 2,400 locations throughout the country. The owners chose not to franchise the business, believing instead that holding ownership allows them to s...
Did you ever get the Toys R Us catalog when you were a kid?leedon green If you were like me, leedon greenyou probably spent hours circling things you were hoping to get for the holiday season. royal greenYour marketing services catalog is similar, except instead of gadgets and gizmos, par...
He's been able to raise prices consistently, and actually quite significantly, which, if you think about it, unlocks a lot of Chipotle's brand value. Pricing power is one of the signs that you have an enduring brand, and he took advantage of that, and rightly, I should add. During ...